THE ROBERTO REPORT

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THE ROBERTO REPORT

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The Roberto Report Luxury Standard

The Roberto Report uses a market-relative luxury benchmark to identify upper-tier real estate activity across Oakville and Burlington. The primary benchmark is approximately two times the average sale price within the relevant city, community, or neighbourhood.


Luxury thresholds are not fixed. They shift based on location, property type, buyer demand, inventory depth, neighbourhood prestige, lot value, architectural quality, and current market conditions.


To provide a more complete view of luxury-market performance, The Roberto Report also tracks:

  • Top 10% of Sales: where the upper tier of the market begins
  • Top 1% of Sales: the ultra-luxury segment
  • $3M+ Sales: high-end buyer activity
  • $5M+ Sales: ultra-luxury depth and top-end demand
  • Neighbourhood Concentration: where luxury activity is strongest


Luxury is not just a number. It is a position within the market.

Why Luxury Is Not Just Price

A fixed price point does not always define luxury accurately. A $3 million sale in Oakville may carry a different meaning than a $3 million sale in Burlington. Even within the same city, luxury thresholds can shift significantly by neighbourhood, property type, lot value, buyer demand, and competing inventory.


Price is only one part of the equation. Upper-tier value is also influenced by lot size, frontage, architectural quality, renovation level, custom-home construction, lake proximity, privacy, street presence, school district, redevelopment potential, and the availability of competing luxury properties.


By using approximately two times the average sale price as a market-relative benchmark, The Roberto Report evaluates luxury in context rather than relying on one blanket number.

Source & Methodology

The Roberto Report Luxury Standard is prepared using TRREB MLS data reviewed and analyzed by Roberto Ficzere, Broker. Luxury activity is evaluated through market-relative benchmarks, fixed price thresholds, percentile-based indicators, neighbourhood-level performance, and property-specific context.

How to Read the Luxury Measures

The Roberto Report separates luxury definition from luxury activity tracking.


The 2x average sale price benchmark is used as the primary market-relative standard for identifying luxury activity within a city, community, or neighbourhood.


The $3M+ and $5M+ categories are fixed tracking thresholds. They do not replace the 2x average benchmark. Instead, they help measure how much high-end and ultra-luxury activity is occurring within the market.


In simple terms:

2x average sale price defines the luxury benchmark.
$3M+ sales show high-end activity.
$5M+ sales show ultra-luxury depth.
Average sale above $3M shows how deep luxury demand goes.


This allows The Roberto Report to measure luxury in context while still tracking recognizable price points that are meaningful in Oakville and Burlington.

Year-to-Date Luxury Market Activity

Luxury-market performance is not measured by price alone. The Roberto Report reviews year-to-date luxury activity across Oakville and Burlington using a combination of fixed thresholds, market-relative benchmarks, and neighbourhood-level analysis.


This includes sales above $3M and $5M, the average sale price above $3M, the highest recorded sale, and where luxury activity is most concentrated. Together, these indicators help show whether upper-tier demand is broadening, softening, or clustering around specific neighbourhoods and price points.

The number of $3M+ sales shows how active the luxury market is. The average sale price above $3M shows how deep that luxury demand goes.


If the average sale above $3M is only slightly above the threshold, it suggests buyers are active but concentrated near the entry point of the luxury market. If the average sale above $3M is meaningfully higher, it suggests buyers are moving deeper into the luxury segment — paying more for exceptional properties, premium neighbourhoods, larger lots, lake proximity, newer construction, architectural quality, or unique lifestyle features.


The table below provides a cumulative year-to-date view of luxury-market activity across Oakville and Burlington.

Luxury Intelligence

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